The ‘Natural’ chemicals range from Prochem Europe plays an important role in helping you meet the objectives of customers seeking more environmentally-friendly solutions.

In this issue, chemical product manager, Paul Reynolds answers our questions on the thinking behind it.

OK Paul, what exactly is this range about?

Simply put, we’re talking six eco-considerate products formulated with superior environmental attributes without detriment to achieving the highest possible standards of quality and cleaning performance.

End users are becoming more environmentally conscious and seek to reduce their impact on their surroundings. Many businesses now include environmental questionnaires as part of their purchasing and tendering processes. And this also falls within our own policy objectives to ensure our products are as safe for the environment as possible.

What do you see as the key selling points for cleaners to share with customers? 

We’re raising the bar in relation to environmentally-friendly cleaning products and specifically their qualities of:

Safety – the ‘Natural’ range uses low toxicity ingredients considered safe for both the user and the environment.

Suitability – components and packaging materials have been selected on the basis of their suitability in terms of performance and environmental benefits.

Minimisation – of these products’ impact on the environment through the careful selection of their constituent parts and the processes used to make them.

Sustainability – where possible and appropriate, the Natural range uses sustainable and/or renewable resources, including the use of recycled and recyclable materials.

How environmentally-friendly is this range?

We looked at all elements of the make-up of each of the products and asked ourselves the question: how can we improve environmental performance? The answer lay in researching and reviewing suppliers, raw materials and packaging and only selecting the most suitable materials in terms of performance and the environment.

So – these products benefit consequently from some important environmental USPs …

  • Free of artificial colours and dyes
  • Phosphate-free formulations
  • Excellent ingredient biodegradability
  • Mild pH
  • Recyclable packaging
  • WoolSafe Approved (where applicable)
  • Natural fragrances

Performance – will they work as well as other chemicals?

Another key objective was ensuring that they perform as well as, if not better, than conventional products already on the market. Natural range products incorporate polymer technology, which leaves no sticky residues to attract soil. The range allows cleaners to use greener, but still powerful, products without sacrificing cleaning performance.

The Natural Range – in close up …

All the solutions in the new Natural range feature environmentally and user friendly phosphate free formulations coupled with all natural fragrances including lemongrass, eucalyptus and tea.

The range is free of colours, dyes, synthetic fragrances, and contains only ingredients considered safe for the environment. It employs biodegradable complexing agents and short chain biodegradable surfactants.

Prochem Europe Ltd. is certified to the Environmental Standard ISO 14001 and is committed to the continual improvement of our environmental performance.


Natural Carpet Cleaner is an extraction cleaning concentrate with encapsulation technology and gentle pH for cleaning most types of carpets and rugs.


A biodegradable Carpet Prespray and Traffic Lane Cleaner for pre-treating heavily soiled areas of carpets, Natural Carpet Prespray incorporates encapsulation technology to help prevent sticky residues that may attract soil.


A neutral pH spot cleaner for removing a wide variety of spots and stains from carpet, Natural Carpet Spotter contains polymer encapsulation technology to prevent sticky residues and is biodegradable and phosphate free.


A powerful biological deodoriser for carpets, Natural Carpet Deodoriser is based on natural biological cultures that digest organic odours in carpets and is effective against urine and other offensive odours. Containing encapsulation technology to prevent sticky residues, it is sprayed directly onto odour contaminated carpet, whereupon the deodorisation process begins. After sufficient dwell time, the carpet is then rinse-extracted with Natural Carpet Cleaner or Natural Carpet Rinse.


Natural Multi-Surface Floor Cleaner is a powerful multi-surface cleaner for commercial floor cleaning. Its proven hard surface cleaning performance is verified by independent testing. Biodegradable and phosphate free, its heavy-duty formula removes the toughest oily and greasy soils.